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I'm Gen X too.
I know exactly what this feels like.
Business coach, personal brand consultant, speaker, author, podcaster, business owner of 20+ years
I'm Gen X too.
I know exactly what this feels like.
Business coach, personal brand consultant, speaker, author, podcaster, business owner of 20+ years
About Me
IN A NUTSHELL
A British National, I spent my childhood in Malta. Sun, sea, a gloriously uncomplicated childhood — and absolutely no idea that one day I'd end up building a business in Singapore that would change the way people see themselves.
I came to Singapore, planning to stay for 18 months. That was over 30 years ago. In that time, I've built a copywriting agency from scratch, worked with multinationals, SMEs and government agencies across Asia, raised a family, navigated every recession and restructure the last three decades had to throw at me — and somewhere along the way, quietly built a personal brand I didn't even know I had.
That last part is the one that changed everything.
THE TURNING POINT
I had spent years hiding behind my corporate brand. Doing excellent work. Delivering for other people's visions. Never really thinking about how I showed up — because the company brand was what mattered, right?
Then one day a young copywriter hyperventilated because I walked into the room. She knew exactly who I was. My reputation had been walking into rooms before me for years — I just hadn't been paying attention to it. While I was getting on with the work, I had accidentally built a personal brand. The question I couldn't stop asking myself afterwards was: imagine what I could have done if I'd done it on purpose.
That's the question I now help other Gen X professionals answer.
WHAT I DO AND WHY IT'S DIFFERENT
I help Gen X professionals find the words for who they've become — and build a brand and business that owns it.
What makes my approach different is where it comes from. I'm not a coach who picked up some branding theory. I've spent over 20 years as a professional copywriter, working with leaders and founders who needed to articulate their value in competitive markets. I understand at a deep level how language shapes perception — how the words you choose to describe yourself either open doors or quietly close them.
I bring that to every coaching conversation. When we work together, you don't just get clarity on who you are. You get the precise language to express it — on LinkedIn, in a pitch, in a room full of people who should be hiring or buying from you.
Some of my clients want to step into a bigger role. Others are quietly wondering if now is the moment to build something of their own. Either way, we start with the message. Because once that's right, everything else follows.
ON A PERSONAL NOTE
Beyond the work — I play saxophone badly and love it anyway - it's such a sexy sound. I've been a devoted Alice Cooper fan since age 14 and not remotely apologetic about it. He's my idol.
I believe your network is your net worth and I invest in mine constantly — including in my own coaches, because even coaches need coaches.
My family is my why. My children are now incredible adults and watching them navigate the world they inherited is the best thing I've ever had a front-row seat to.
I built my business so I could live life on my terms. That's exactly what I help you do.
My Story In Pictures
I grew up here in Malta, a small island in the Mediterranean. It was the most wonderful childhood and I have very fond memories. School in the morning, swimming at the Beach Club every afternoon.
Where I ended up
I planned to stay 18 months, and now it's been 30 years in Singapore.
When I had an office
Before I brought my business online, we operated from a shophouse like these as a team of 10 in-house staff at our peak. Pretty, aren't they?
I'm a proud minion
The Hollywood Walk of Fame. Had to visit my idol Alice Cooper's star. I've been a fan since I was 14. Glad to be a minion.
INVESTING IN MYSELF
Your network determines your net worth. I'm constantly fuelling my business by learning new skills, working on myself, investing in myself and surrounding myself with inspiring people. Even coaches need coaches.
My why
My why - my family. All grown up now into incredible adults. Proud mum :)
Inspiring the next
I give occasional talks on branding and marketing and this was a visit to a local girls' school to empower them to set up their stalls as a mini business at their school fate.
I love the sax
It's simply my favourite sound. So, I dabble a little.
Catching up with old friends is the best! And my sis! Oh yes, and on the day this photo was taken, we drove through a rainbow! I kid you not. Bizarre and very magical!
If you're ready to stop being the best-kept secret in the room —
Book an
UNCHAINED AUDIT
session with me
60 minutes on Zoom, where we'll look at your profile, your message, and your next chapter together and give you the roadmap to take your next steps.
Let's take that first step!
GET YOUR UNCHAINED AUDIT
Let’s have coffee online for 60 minutes on Zoom, where we'll look at your profile, your message, and your next chapter together and give you the roadmap to take your next steps.
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